What advertising and marketing strategies do you use for business? Search Engine Optimisation (SEO) may come in mind, but only as a part of a general marketing strategy. For many brick and mortar businesses, SEO is just another strategy to boost their digital presence – only their digital presence. Local SEO, after all, yields low search volumes. There’s no use in ranking for low volume keywords after all, right? The impact of local SEO to businesses may surprise you – in a good way.

Every business has different needs. Usually, it’s either to increase online visibility, increase the business’s website traffic, send more foot traffic to the store, or a combination of all of these. Whatever it is that your business need, we have solutions for you.

Each of our SEO Plans addresses the needs of businesses of different types and sizes. We will sit with you and discuss the extent of local exposure that you want, the number of locations you want to optimize, and of course, your budget.

How we do it?

Local Keyword Research

Aside from the services stated above, every plan includes services that are similar across plans. Local keyword competitor research includes up to five products/services..

Optimised Product Listings

Optimised product titles and meta descriptions. The limit is one keyword for each product (up to five products/services).

Local SEO Optimisation

This optimisation service is specifically for Apple Maps, Bing Local, Google Search, and Yelp. This will boost your business’ online visibility and cover all channels where potential customers may search for your business.

Location Data Management Service

This service covers more than 50 local websites (including social networks, local directories, local review websites, maps, and other local business websites).

Google My Business

Profile setup, optimisation, and monthly performance reporting. This service also includes address matching, category setup and the addition of business photos to the profiles. You will also receive a monthly report on the performance of your GMB profile.

Facebook Business Page Set-Up

Ecohic will also set up a Facebook check-in location for your business and verify the accuracy of user check-ins.

Citation Tracking System

We will track and confirm the accuracy of any online mentions of not only your business name but also address and contact information.

Business Website On-Page SEO

This service is only for your existing business website. On-page SEO will not only help your website rank higher and your local SEO campaigns to perform better. The tactics we use include keyword optimisation, content creation, and photo alt tags.

Online Review Management

Manage customer reviews with our automated review management software. You will receive new review notifications so that you can respond and engage with your customers. The system also enables you to address negative reviews. You will also receive on-going reports on customer reviews every month.

Monthly Traffic Report

Traffic is one of Local SEO’s key performance metrics. You will receive several monthly reports but the traffic report is probably the most important of these reports. We assure you that we will provide transparent reporting of your campaign’s performance as we work together on our shared goals – your success.

Campaign Timeline

Know where your local SEO campaign is heading and where. Every component of the campaign has schedules including on-going services.

Dedicated Local SEO Expert

We value the investment of trust you give to us so we will make sure that you will receive hands-on attention.

The ECOHIC Advantage

Connect with Nearby Customers

Local SEO will let customers easily find you through organic search. “Near me” searches had increased in the past several years. People search for recommendations on where to eat or stay when traveling and for customer reviews on the new store in town.

Increase Foot Traffic

An optimized Google My Business profile helps boost your business’ foot traffic. Business profiles appear not only on Google search result pages (SERP) but also on Google Maps. This is where potential customers can find updated directions to your store, opening hours, contact information, photos of your products/premises, reviews from Google users, and more information about your business.

Boost Credibility & Loyalty

You can boost your business’ credibility and customer loyalty. Your business’ online presence matters. Your optimized Google My Business profile is one way to prove your business’ legitimacy but it doesn’t stop there. Reviews can both bolster and destroy your reputation but with the help of SEO, you can actually turn negative reviews into a positive boost for your business. Negative reviews are still reviews. The number of business reviews is social proof but most importantly, it is a ranking factor in Google’s localised search results.

SEO, in general, is perhaps the most cost-effective strategy to boost a website’s visibility. But when used in e-commerce, SEO becomes more powerful. Ecommerce SEO as it is known increases visibility in SERPs, brand awareness, and traffic.

Without e-commerce SEO it would be difficult for your e-commerce store to grow. It is equally disadvantageous to have poorly-implemented e-commerce SEO. Ecohic’s experienced team of SEO experts will help you rank for as many relevant search terms as possible and reach highly qualified leads.

How we do it?

Just like with regular SEO, e-commerce SEO needs a well-rounded approach. Ecommerce SEO is multi-faceted and dynamic. One strategy may not work after an algorithm update.

Advanced Keyword and Keyphrase Research and Selection

Content is still king even in e-commerce. SEO is an important part of the content marketing strategy. And through blogs and press releases, you can create more opportunities to rank for product-related keywords and key-phrases. There’s also the added bonus of expanding brand awareness and building brand credibility.

Keyword Placement

Where you place your keywords is almost important as the selection process. You need to place keywords in key places so that both the search engines and searchers can immediately identify the relevance of the product to the search query. The product name, product description, and product image alt text are just three of these key places.

Product Page Optimisation

The product pages are useful not only for the purpose of showcasing your product but also for the purpose of ranking for long-tail keywords. These key phrases often have low search volumes but high buying intent. Ranking for these key phrases is essential but it’s not the only way to optimize a product page. Product images with relevant alt-texts, and keyword-dense product copy.

Content Creation

Content is still king even in e-commerce. SEO is an important part of the content marketing strategy. And through blogs and press releases, you can create more opportunities to rank for product-related keywords and key-phrases. There’s also the added bonus of expanding brand awareness and building brand credibility.

Basic features of our e-commerce SEO packages:

• Meta tag optimisation
• Key-phrase research, selection, and optimisation
• SEO copywriting
• Alt text optimisation
• Predictive keyword analysis search engine crawler optimisation
• Long-form content assets
• Google Analytics (setup, conversion tracking, traffic analysis, and custom dashboards)
• Google and Bing Webmaster Tools setup and analysis
• Website sitemap

Your Benefit?

Increase Visibility

Google is ubiquitous. The majority of web and mobile searches happen on Google and a majority of clicks happen on the first three results on the first page of Google’s search results page (SERP). In order to achieve this coveted spot in the SERPs, you’ll need to have a competitive e-commerce SEO strategy in place.

Reach Highly-Qualified Leads

SEO is like a well-placed and perfectly worded storefront sign. It can lead customers with buying intent to your store as opposed to just attracting people that are just curious to see what you sell. The beauty of e-commerce SEO is that its strategies apply to a wide variety of industries.

Product Line Optimisation

It’s not just enough for customers to discover your store, they also need to discover the products in your inventory. This is especially difficult when you sell an extensive number of products. SEO ensures that all your products rank well for their target keywords.

Reduced Marketing Costs

Unlike traditional marketing strategies, e-commerce SEO doesn’t require a large marketing budget. You won’t need to itemize marketing campaigns since it encompasses different aspects of your e-commerce store. Ecommerce SEO is very versatile and will even run in the background while you run traditional marketing campaigns.

An On-Going Boost In Revenue

Ecommerce SEO is a marketing strategy that keeps on giving. Aside from delivering high conversion rates, e-commerce SEO delivers sales conversions almost non-stop. It will need a little tweaking from time to time, but its effects will outlast the benefits of traditional marketing campaigns.