What is it?

Pay-Per-Click Ad Strategy and Management

This is PPC campaign management from the ground up. Ecohic offers customised PPC campaigns and targeting strategies. Increase your traffic, website conversions, and revenue without spending a lot of time and effort. Contact us now and see positive results in a week.

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Competitor Geofencing Advertising

This is possible through the use of the geolocation function on mobile devices and GPS technology. Users don’t even notice that they are leaving or entering a geofence. The only indication of geofencing targeting users can receive is through the highly targeted ads they receive from establishments.

Competitor geofencing advertising or geo-conquesting takes geofencing a step further by targeting your competitor’s prospect or even frequent customers. Businesses that leverage this advertising strategy include:

  • Retailers
  • Restaurants, bars, and cafes
  • Professional services (medical clinics, law firms, etc.)

Accelerate your Business’ Growth with Geofencing Advertising

Even in digital advertising, casting your net wide produces results that are far from what you desired. You need to cast on the right location and on the right audience. Audience targeting is basically science and with geofencing advertising, it becomes more precise. The more accurate your targeting, the more qualified leads you to bring in to your storefront.

This strategy may sound aggressive but it’s not as simple as snatching customers from your competitor’s grasp. Advertising strategy matters. You and your competitor are basically competing for the same customer. You still need to give your prospective customers a better deal and product promotion.

How we do it?

COMPETITOR GEOFENCING ADVERTISING

Leverage Geolocation Technology

Are you losing a considerable number of customers to your competition? Sometimes, competition is so tight that traditional advertising campaigns aren’t enough.

Geofencing is a location-based marketing strategy. In the most basic sense, you target prospective customers within a specific area, usually near your brick-and-mortar store’s location.

There are several commercial and residential areas that you can “fence” in including:

  • Competitor store locations
  • Different business establishments
  • Conference, concerts, or convention venues
  • Keyword analysis
  • Competitor analysis
  • Bid strategy
  • Re-marketing setup (if necessary)
  • Creative design and copy-writing
  • Placement strategy
  • Conversion tracking
  • Daily improvements