The Goal

This is a story about a fintech start-up that helps businesses raise funds through equity crowd-funding. The startup manages deals in Asia Pacific worth over US$100 million by offering investors various investment options such as equity, convertible bonds, revenue sharing and limited partnerships. The goals agreed with the client were to build brand awareness, engage with potential investors, drive website traffic and increase committed investments.

The Solution

• SEO optimize current website's meta description with relevant keywords, reduce page requests from 88 to 25 and page speed from 8.9 to 2.3 seconds.
• Leveraged on content marketing. Created 20 investments related articles and post on high authority sites with proper backlinks and anchor texts.
• Use social media to engage with target audience. Implemented a 7-day Facebook and LinkedIn marketing campaign to drive brand awareness, website traffic and increase engagement.

Ready for real growth?

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