The Goal

Our client who focuses on premium European car brands came to us with the goal to bring more qualified buyers onto their lot. There was interest in exploring the viability of paid search advertising (PPC) and optimizing the website for conversion to get more buyer conversations happening with the sales reps.

The Solution

With our joint paid-search (PPC) and conversion rate optimization strategy, we were able to get the right type of buyers routinely coming to the dealership with a qualified interest in purchasing a vehicle.

Because the buyers were already qualified, the sales team increased their closing rate to 23.6% thanks to this qualification being done ahead of the first contact with the sales team.

• Assessed initial sales metrics and website conversion performance
• Conducted research and targeted PPC highest converting keywords (buyer keywords)
• Focused message and positioning of Google AdWords campaign to appeal to ideal buyer
• Conducted conversion rate optimization on website to convert traffic from paid search and organic
• Tracked data and made on-going improvements to drive ROI even higher

Ready for real growth?

Trust Ecohic for your manufacturing company’s digital transformation. We can help you with all your website and SEO requirements.